Privacy Policy

Personal Information We Collect

Information provided directly, through the “Contact Us” / enquiry form or equivalent lead forms on our landing pages, may include:

• Full name
• Email address
• Mobile number / WhatsApp number
• City or location of residence (where requested)
• Any message, query, or preference you choose to share regarding our projects

Information that may be collected automatically through cookies, pixels, tags and similar technologies may include:

• IP address and approximate location
• Device, browser type and operating system
• Pages viewed, time spent on the Website, referring/exit pages and links clicked
• Interaction with our advertisements on third-party platforms (e.g., whether an ad was viewed or clicked)

We do not knowingly collect financial information or government identification numbers through the Website. Should such details be volunteered in a free-text field, they will be handled with the same care described in this Policy.

Purpose of Collection and Use

We use the information described above for the following purposes:

• To respond to your enquiries and share brochures, pricing, floor plans and other product information relating to our projects
• To contact you by phone, email, SMS, or WhatsApp regarding your enquiry and related offers
• Improve our website, service, product offerings, marketing and promotional efforts and overall customer experience
• Identify your product and service preferences
• Understand our customer demographics, preferences, interests, purchasing behaviour and affordability
• For internal record-keeping, fraud prevention and legal compliance

We do not sell your personal information. We do not use your information for any purpose incompatible with those listed above without seeking fresh consent where required.

Legal Basis and Consent

We process your personal data on the basis of your free, specific, informed, and unambiguous consent. For the contact/enquiry form, consent is indicated by your voluntary submission. For non-essential cookies and pixels, consent will be sought through a cookie banner or similar mechanism at your first visit; you may accept, reject, or customise your preferences and strictly necessary cookies required for the Website to function will not be affected by this choice. You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.

Cookies, Pixels, and Similar Tracking Technologies

We may use cookies, web beacons, tags, and pixels on the Website and on our landing pages to help us understand how visitors use our pages and to make our advertising more relevant. You can control or delete cookies at any time through your browser settings. Declining non-essential cookies may limit certain personalised features but will not prevent you from browsing the Website or submitting an enquiry.

Disclosure and Sharing of Information

We may share your personal information with the following categories of recipients, strictly for the purposes described in this Policy, and subject to confidentiality obligations:

• Our team and channel partners – authorised sales, marketing and channel-partner personnel engaged in promoting our projects.
• Trusted Partners – advertising and analytics platforms, website hosting providers, CRM/lead-management vendors and marketing or tele calling agencies engaged to support our operations, each bound by contract to use the information only for the purpose it was shared.
• Group companies / affiliates – where relevant to responding to your enquiry.
• Legal and regulatory authorities – where disclosure is required by law, regulation, court order, or governmental request, or to investigate fraud or protect the rights, property, or safety of the Company or others.
• Business transfer – in connection with a merger, acquisition, restructuring, or sale of business assets, in which case personal information may be transferred as part of that transaction, subject to this Policy or a substantially similar one.

We do not sell your personal information, and we do not share it with any party for purposes unrelated to those described in this Policy without your consent.

Data Storage and Security

We adopt reasonable security practices and procedures, including administrative, technical, and physical safeguards, to protect personal information from unauthorised access, alteration, disclosure, or destruction. Access to your information is restricted to authorised personnel of the Company and its engaged Trusted Partners on a need-to-know basis. No method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes described in this Policy – including responding to enquiries, running and measuring advertising campaigns, and related marketing communication – or as required to meet legal, accounting, or regulatory obligations, whichever is longer. Cookie and pixel data is generally retained for the period set by the relevant platform (typically up to 180 days for advertising cookies, unless refreshed by further activity), after which it expires or is anonymised. Where you withdraw consent or request erasure, we will delete or anonymise your personal data unless retention is required by law.

Third-Party Links

The Website and our advertisements may contain links to third-party websites or platforms, including social media pages, which are outside our control and not covered by this Policy. We encourage you to review the privacy policies of any third-party site you visit.

Children's Data

Our website and services are intended for adults seeking information about our real estate projects. We do not knowingly collect personal information from individuals below the age of 18. If we become aware that we have inadvertently collected personal data of a minor without verifiable parental or guardian consent, we will take steps to delete such information promptly.

Changes to this Privacy Policy

We may update this Policy periodically to reflect changes in our practices – including the future deployment of cookies, pixels, or new Trusted Partners – our projects, or applicable law. Continued use of the Website after such changes constitutes acceptance of the revised Policy.

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